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What it is like to be a Graphic Designer at Quality Beverages?
I am part of Quality Beverages/Softbev internal creative team. As a graphic designer, I help conceptualize and design graphics for marketing materials like packaging, point-of-sale displays, and out-of-home advertising for Jive/Pepsi/Capri-Sun beverage brands. A day at work consists of using programs like Adobe illustrator, Photoshop, Maya 3d, After Effects and Premier Pro to create artwork for promotional campaigns and sustaining programs. I also meet with clients, design directors, and brand managers to ensure that the designs are fulfilling business and brand objectives. At Quality Beverages, I’m enjoying learning the ins-and-outs of current and past campaigns, and getting a feel for where each brand is headed. An obvious advantage of working for an in-house design/marketing team is that there’s a strong sense of community among my colleagues and a feeling of pride for the brands, which naturally comes from having a vested interest in the success of the brand.
Pros: the environment and atmosphere is absolutely great, and so are the co-workers.
Cons: Very little room for oppotunity and a below market related salary.
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Imperfect balance
Extremely busy. 12 hrs a day, on your feet all the time. Machines are old, 16 yrs+, hence we have constant maintenance plans. Mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmm.mmmmmmmmmm.mmmm...................................................
Pros: Financially rewarding
Cons: Long working hrs
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